BEYOND IMMERSE
HOW WE HELPED:
Packaging
Creative Direction
Point of Sale
Beyond® is one of the founding brands of plant-based meat alternatives. Their products taste amazing and are backed by real science, crafted in test kitchens where chef hats and lab coats co-exist. When the beverage industry jumped into the protein craze and started pumping out clear protein drinks of every kind, Beyond was already ahead of the curve with clean, plant-based protein expertise and the culinary prowess to actually make it taste good. When their initial can design fell flat they asked Suite9c to help bring them into the beverage space with an elevated package to match their innovative product line.
The beverage shelf has become a very crowded environment filled with loud graphics and a multitude of bright colors, especially in the world of modern better-for-you soda. Beyond already owned a tone of green for their other products, but we lightened it, brightened it and made it metallic to reflect light in the cooler. The new green does double duty - it helps cue plant power and allows for great brand blocking on shelf.
Beyond is taking over NYC with Knicks’ superstar Josh Hart. Suite9c helped with POS programs, ads, and mobile billboards in the form of truck graphics. We can’t confirm exactly what fueled Hart’s recent championship win but perhaps it was some of those plant superpowers.
