BEYOND IMMERSE
HOW WE HELPED:
Packaging
Creative Direction
Point of Sale
Beyond® is one the founding brands of plant-based meat alternatives. Their products not only taste amazing but are backed by science and offer real nutritional benefits. When the beverage industry jumped into the protein craze, Beyond was already ahead of the curve with their clean, plant-based protein and the culinary prowess to develop great flavor. 9C was asked to revise thier first attempt at moving into the beverage space with an elevated package to match their innovative product line.
The beverage shelf has become a very crowded environment filled with loud graphics and a multitude of bright colors especially in the world of modern better for you soda. Beyond already owned a tone of green for their other products, we lightened it, brightened it and made it metallic to reflect light in the cooler. The green speaks to the power of plants that the product embodies and allows for great brand blocking on shelf.
Beyond is taking over NY with Josh Hart. 9C helped with POS programs, ads and mobile billboards in the form of Truck graphics. We are not sure what fueled Josh to win a championship but perhaps the fact that Plants have superpowers delivered some help.
