We joined forces with beverage veterans Lance Collins and Mike Repole to launch BodyArmor as the first premium sports drink. Starting with just a name, we worked to create everything from a proprietary bottle, to package design and brand DNA. As part of the BodyArmor team, we were able to affect every brand touchpoint from in-store marketing, to apparel and vehicles, to ads, photoshoots, and online presence. Our award winning brand design combined with superior product performance and a talented internal team created a revolution in the category by winning over consumers along with professional athletes. In 2021, the brand reached an impressive exit to The Coca Cola Company. We continue to support the brand with new innovations and product launches.