CORE Foods is a better for you snack brand with products refrigerated for a fresher taste. To help them raise the bar on the often bland and boring nutrition bar category, we created a rainbow on shelf with a colorful world of products. We designed a circular logo which feels like a smile and used big tasty ingredients on pack to live up to their promise: Make Your Core Happy. Partnering with the founder Lance Collins, and the small but mighty team at CORE Foods, we have been involved in every creative decision helping their business grow to an array of products with multi national launches in Whole Foods, Target, and Kroger.