We partnered with beverage industry veteran, Lance Collins, to launch the next generation of premium water. Core is an ultra pure, perfectly balanced pH water created to be a badge of health for modern, active consumers. With the growing number of water brands on the market, the design needed to reflect everything the brand stands for in a fresh way. We helped create a custom structure as a primary design component, crafting it to feel balanced in an active person’s hand, with an over cap that serves as a brand beacon and highlights the wide mouth opening which makes drinking easier. Off pack, we brought the elements of balance and wellness to life across all brand touchpoints. Reaching major lifestyle brand status, Core had a successful exit in 2018.