Hal’s came to us in need of an updated look worthy of the brand’s eponymous originator, a true New York character. We got to work building an identity that exemplified his unfussy, straight-to-the-point personality with a nod to Big Apple history. The end result was a timeless look that can carry Hal’s legacy forward and has become a New York icon in its own right. Since the original launch, we’ve been a proud continued partner of the Hal’s team, helping them expand the brand into snacks with an extremely popular line of chips and pretzels. From bodega to grocery, Hal's is a New York original through and through.