The Libby’s brand has a long legacy of delicious canned fruit. All the way back in the 1940s Libby’s added pineapple into their lineup, giving consumers a way to enjoy fresh pineapple any time of year and it’s since become their lead product. Suite9c was asked to create a new sub-line of products that could help the brand stand out on shelf and communicate its LITE offering. To accomplish that, we decided to own the bright yellow of pineapples and highlight all the beautiful cuts the fruit comes in alongside retro-modern typography that feels as timeless as the brand.