We are honored to part of the a legendary team that built iconic brands in the beverage and health and wellness space. Our relationship with Michael Repole and the IMPACT team goes back many years through the building iconic brands like BodyArmor. So when his team brought us into the world of NOBULL Nutrition, there was already a deep foundation of trust and shared taste.
NOBULL set out to create a nutrition line that matched the brand’s no-nonsense, performance-driven ethos across Whey Protein, Plant Protein, and Electrolytes. Our role was to translate that mindset into packaging that felt bold and confident while remaining clear in function, stripped of excess, and unmistakably NOBULL. Working closely with the internal team, we developed a cohesive system built to stand out in a crowded category and feel as strong and disciplined as the athletes and consumers it’s made for.